POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis
type: channel
description: POTENSI: Jurnal Pengabdian Masyarakat Ekonomi & Bisnis adalah jurnal ilmiah dengan nomor ISSN 3108-9615 yang diterbitkan oleh Universitas Pembangunan Nasional Veteran Jawa Timur, yang memfokuskan pada publikasi hasil kegiatan Pengabdian kepada Masyarakat di bidang ekonomi dan bisnis. Jurnal ini menjadi wadah bagi para akademisi, praktisi, dan masyarakat luas untuk berbagi pengalaman, solusi, serta kontribusi nyata dalam mengembangkan potensi ekonomi dan bisnis di berbagai lapisan masyarakat.
publisher: Universitas Pembangunan Nasional Veteran Jawa Timur
language: en-US
publication name: POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis
issn: 3108-9615
items: Penguatan Standardisasi Produk melalui Coaching Clinic bagi Pelaku UMKM di Kabupaten Pacitan
items: Pengembangan Business Model Canvas (BMC) Sebagai Upaya Penguatan Bisnis UMKM di SWK Gayungan Kota Surabaya
items: Pengelolaan Keuangan Sehari-Hari yang Bijak untuk Lansia Sejahtera Berbasis Bela Negara
items: Pendampingan Pembukuan Sederhana Berbasis Macro Vba Microsoft Excel Pada Pelaku UMKM Esco Cincau Hijau
items: Optimalisasi Pemasaran Digital dalam Pemberdayaan Masyarakat melalui Pengembangan Kerajinan Bambu dan Rotan Berbasis Ekonomi Kreatif di Kecamatan Purwantoro Kabupaten Wonogiri

Penguatan Standardisasi Produk melalui Coaching Clinic bagi Pelaku UMKM di Kabupaten Pacitan
type: item
description: This community service activity aims to improve the capacity of micro, small, and medium enterprises (MSMEs) in Pacitan Regency through coaching clinics and business assistance programs. The activities focused on product standardization, business legality, packaging design, product branding, and digital marketing to enhance the competitiveness of local MSMEs. The program was conducted on April 16–17, 2026 at PLUT KUMKM Kabupaten Pacitan in collaboration with Dinas Koperasi Kabupaten Pacitan and involved 45 MSME participants from processed food and handicraft sectors. The method used was a qualitative approach through lectures, discussions, consultations, observations, and direct mentoring for business actors. The results showed an increase in participants’ understanding of the importance of product standardization, business licensing, and the use of digital media for marketing. In addition, the activity successfully identified potential regional superior products that can be developed as a unique identity of Pacitan Regency. The mentoring process also improved the readiness of MSME actors to participate in further facilitation programs such as halal certification, PIRT licensing, and product branding strengthening to support local economic development based on regional potential. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku usaha mikro, kecil, dan menengah (UMKM) di Kabupaten Pacitan melalui kegiatan coaching clinic dan pendampingan usaha. Fokus kegiatan meliputi standarisasi produk, legalitas usaha, desain kemasan, branding produk, dan pemasaran digital guna meningkatkan daya saing UMKM lokal. Kegiatan dilaksanakan pada tanggal 16–17 April 2026 di PLUT KUMKM Kabupaten Pacitan bekerja sama dengan Dinas Koperasi Kabupaten Pacitan dengan peserta sebanyak 45 pelaku UMKM sektor pangan olahan dan kerajinan. Metode yang digunakan adalah pendekatan kualitatif melalui ceramah, diskusi, konsultasi, observasi, dan pendampingan langsu…
creator: Aditya Riza
creator: Arief Budiman
rights: Copyright (c) 2026 Aditya Riza, Arief Budiman https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 2
number: 2
starting page: 37–41
ending page: 37–41
doi: 10.33005/potensi.v2i2.82

Pengembangan Business Model Canvas (BMC) Sebagai Upaya Penguatan Bisnis UMKM di SWK Gayungan Kota Surabaya
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting the community’s economy. However, many MSMEs still operate conventionally and lack a structured business model. This study aims to analyze and develop the Business Model Canvas (BMC) as an effort to strengthen MSMEs at the Gayungan Culinary Tourism Center (SWK) in Surabaya City. The study employed a qualitative descriptive approach through observation, interviews, documentation, and Business Model Canvas analysis. The findings reveal that most MSMEs at SWK Gayungan face limitations in digital marketing, branding, customer relationships, and product differentiation. In addition, there is a mismatch between product pricing and consumers’ perceptions of the culinary center concept. The development of the BMC was carried out through the utilization of digital platforms, strengthening business branding, improving customer relationships, and expanding marketing channels. The implementation of the Business Model Canvas provides a more structured overview of business conditions and assists MSME owners in formulating business development strategies to enhance competitiveness and business sustainability. Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung perekonomian masyarakat, namun di dalamnya masih didapati banyak pelaku usaha yang menjalankan bisnis secara konvensional dan belum memiliki model bisnis yang terstruktur. Kegiatan ini bertujuan untuk menganalisis serta mengembangkan Business Model Canvas (BMC) sebagai upaya penguatan bisnis UMKM di Sentra Wisata Kuliner (SWK) Gayungan Kota Surabaya. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui observasi, wawancara, dokumentasi, serta analisis Business Model Canvas. Hasil analisis menunjukkan bahwa sebagian besar UMKM di SWK Gayungan masih memiliki keterbatasan pada aspek pemasaran digital, branding, hubungan pelanggan, dan diferensiasi produk. Selain itu, terdapat ketidaksesuaian antara harg…
creator: Kezia Youan Vebrina
rights: Copyright (c) 2026 Kezia Youan Vebrina https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 2
number: 2
starting page: 42–48
ending page: 42–48
doi: 10.33005/potensi.v2i2.81

Pengelolaan Keuangan Sehari-Hari yang Bijak untuk Lansia Sejahtera Berbasis Bela Negara
type: item
description: This community service activity aims to improve financial literacy and well-being among the elderly at Yayasan Karya Luhur BINA KASIH, Surabaya, while also instilling the values of Bela Negara (State Defense). The main problems identified include low understanding of daily financial management and high vulnerability to financial fraud. The methods applied were interactive seminars using a storytelling approach through simple living and fraud awareness stories, supported by brochure media. The activity was conducted on May 17, 2026, and involved 13 elderly participants. The results show an improvement in the elderly's understanding, indicated by active participation during the seminar, the ability to recall the "3 Always" strategy (always be grateful, enjoy togetherness, share smiles) and the "3 Don'ts" strategy (don't believe immediately, don't give personal data, don't hesitate to ask), as well as positive behavioral changes such as practicing daily gratitude and verifying suspicious information before acting. This activity successfully instilled the values of discipline, responsibility, and simplicity as tangible manifestations of Bela Negara in the economic field. In conclusion, the storytelling method combined with brochures proves effective for financial education among the elderly and is recommended for similar programs in other locations. Kegiatan pengabdian ini bertujuan untuk meningkatkan literasi keuangan dan kesejahteraan lansia di Yayasan Karya Luhur BINA KASIH, Surabaya, sekaligus menanamkan nilai-nilai Bela Negara. Permasalahan utama mitra meliputi rendahnya pemahaman dalam pengelolaan keuangan sehari-hari serta tingginya kerentanan terhadap kejahatan finansial. Metode yang digunakan adalah seminar interaktif dengan pendekatan storytelling melalui kisah hidup sederhana dan kewaspadaan terhadap penipuan, serta didukung media brosur. Kegiatan dilaksanakan pada 17 Mei 2026 dan melibatkan 13 lansia sebagai peserta. Hasil kegiatan menunjukkan peningkatan pe…
creator: Aliya Nawra Rahmanindita
creator: Yunita Ayu Kusuma
creator: Kumala Puspita Sari
creator: Fira Sherlinda
creator: Jhosua Sibuea
rights: Copyright (c) 2026 Aliya Nawra, Yunita Ayu, Kumala Puspita , Fira Sherlinda, Jhosua Sibuea https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 2
number: 2
starting page: 49–55
ending page: 49–55
doi: 10.33005/potensi.v2i2.83

Pendampingan Pembukuan Sederhana Berbasis Macro Vba Microsoft Excel Pada Pelaku UMKM Esco Cincau Hijau
type: item
description: Esco Cincau Hijau is a Small Medium Enterprise (SME) in food and beverage sector. Like many other SMEs, Esco Cincau Hijau were facing the common challenge which are disorganized financial record-keeping and maintained it in a rudimentary manner using physical ledgers. This condition leads to financial reports being inaccurate, unstructured, and difficult to use as a basis for business decision-making. Consequently, finansial access from finance institutions is limited and business growth is hampered. To address these issues, a solution was devised involving the use of Microsoft Excel with VBA macros to record daily financial transactions and generate simple reports tailored to the needs of Esco Cincau Hijau. The methods used were problem identification, solution design, application implementation, monitoring, evaluation and joint reflection. The implementation of VBA’s macro-based bookkeeping in Excel, can facilitates Esco Cincau Hijau, as an SME operator, in recording daily financial transactions, viewing daily and monthly profit and loss statements. Furthermore, with systematic bookkeeping records, enables Esco Cincau Hijau to use these records as a basis for consideration seeking access to capital from banking institution. Esco Cincau Hijau merupakan salah satu pelaku UMKM di bidang kuliner. Sebagai pelaku UMKM, Esco Cincau Hijau menghadapi masalah umum yang dihadapi oleh pelaku UMKM yaitu pencatatan keuangan yang tidak tertib dan masih dilakukan dengan sederhana menggunakan buku fisik. Kondisi ini menyebabkan laporan keuangan tidak akurat, tidak terstruktur, dan sulit dijadikan dasar pengambilan keputusan bisnis. Akibatnya, akses pembiayaan dari lembaga keuangan menjadi terbatas dan pertumbuhan usaha terhambat. Atas permasalahan tersebut disusunlah sebuah solusi yaitu pemanfaatan Microsoft Excel berbasis Macro VBA untuk mencatat transaksi keuangan harian dan menghasilkan laporan sederhana sesuai kebutuhan Esco Cincau Hijau. Metode yang digunakan yaitu identifika…
creator: Bangun Busana
creator: Ria Yunita
creator: Wiendi Ratnasari
creator: Dinar Nurhayati
creator: Driana Leniwati
rights: Copyright (c) 2026 Bangun Richad Busana, Ria Yunita, Wiendi Ratnasari, Dinar Nurhayati, Driana Leniwati https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 2
number: 2
starting page: 56
ending page: 64
doi: 10.33005/potensi.v2i2.73

Optimalisasi Pemasaran Digital dalam Pemberdayaan Masyarakat melalui Pengembangan Kerajinan Bambu dan Rotan Berbasis Ekonomi Kreatif di Kecamatan Purwantoro Kabupaten Wonogiri
type: item
description: This community service initiative aims to optimize digital marketing for community empowerment through the development of bamboo and rattan crafts based on the creative economy in Purwantoro District. The main challenges faced include low digital literacy, limited market access, and the continued reliance on conventional marketing methods. The implementation method employs a Participatory Action Research (PAR) approach through the stages of problem identification, training, mentoring, and evaluation. The program includes training in digital marketing, creative content creation, social media management, and the utilization of online marketplaces. The results of the activities showed an improvement in the community’s digital capabilities, an expansion of marketing reach, and increased interaction with consumers. Additionally, there were changes in branding and product innovation that better align with market needs. Thus, the optimization of digital marketing has proven effective in enhancing the competitiveness and economic self-reliance of the community based on local potential. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan pemasaran digital dalam pemberdayaan masyarakat melalui pengembangan kerajinan bambu dan rotan berbasis ekonomi kreatif di Kecamatan Purwantoro. Permasalahan utama yang dihadapi adalah rendahnya literasi digital, keterbatasan akses pasar, serta masih digunakannya metode pemasaran konvensional. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) melalui tahapan identifikasi masalah, pelatihan, pendampingan, serta evaluasi. Program yang dilaksanakan meliputi pelatihan pemasaran digital, pembuatan konten kreatif, pengelolaan media sosial, dan pemanfaatan marketplace. Hasil kegiatan menunjukkan adanya peningkatan kemampuan digital masyarakat, perluasan jangkauan pemasaran, serta peningkatan interaksi dengan konsumen. Selain itu, terjadi perubahan pada aspek branding dan inovasi produk yang lebih ses…
creator: Yulinda Darwiyanti
rights: Copyright (c) 2026 Yulinda Darwiyanti https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 2
number: 2
starting page: 65
ending page: 72
doi: 10.33005/potensi.v2i2.69